If you didn’t know, site speed is one of the factors that Google considers for ranking a website. The best part about image optimization is that it can help give your SEO a push that it might already need. In addition, with the kind of algorithm guidelines that Google (the most commonly used search engine) declares and updates, your users trust the ranking websites more than those that aren’t available on the first page. If they find what they are looking for on your page, why would they want to go anywhere else? This means, in case your prospect searches for anything related to your services, you are one of the first few businesses they will come across. When done right, SEO can help your website rank on the first page of the SERPs. That is exactly the job of search engine optimization or SEO. The first page on the search results is that prime location. We all want to be located at a spot where we are easily discoverable and accessible. Boosts SEOĭigitally, a good rank on search engines is equivalent to having a good location for your brick-and-mortar business. However, in order for this to happen, your website must load completely in less than 2 seconds.Ī good user experience also helps to improve the return rate, which is as important as bringing in the cold traffic on your website. Often, users exit the pages the moment they realize it will take ages to load, thus, increasing the bounce rate.īut when you make sure your users don’t have to wait around to unravel the website, they will certainly navigate your website more. As a result, it will help in enhancing user engagement as the user will spend more time on your website. When you optimize images for the web, you won’t have to choose between good-quality images or the improved speed of your website. It is a good user experience that helps you gain brand advocates. We have already discussed how user experience is one of the most important factors of a good web design. If you are still having a hard time convincing yourself, below are the reasons why image optimization for your website should be on your priority list. If not today, you’ll have to do it at some point in time. Optimizing your images is a step that is indispensable. This was just one of the many reasons why you should optimize and compress images for the web. But, it makes sure your site loads at a much faster speed. You can use these tools, plugins, or programs for automatically compressing images for the website while ensuring that the process does not lead to a loss in the high-resolution or quality of your photos. Today, you have several tools that make the process easier. In this world of the digital revolution, things couldn’t have been simpler. If you think the process is complicated, think again. It also saves a lot of time and effort from your end. This ensures that your website loads quickly, without making the pictures blurry or pixelated. You would want to optimize images before uploading them to your website.
This process involves saving and delivering image files in such a format, size, dimension, and resolution that it is neither too heavy nor does it lose the quality in any manner. In simple words, image optimization is reducing the size of an image file. Without further ado, let’s start with understanding what it means to optimize images for the web. In this article, we will cover what is image optimization, the need for optimizing images, the best ways to do it, and various tools or plugins that are available in the market for the same. This is where image optimization becomes relevant to tackle this challenge. The size and quality of your multimedia that might include images, videos, or GIFs, play a crucial role in deciding the speed at which your website will load. Often, websites take more time than usual to load completely, despite good internet connectivity. While all of this is true, several websites face one common and major challenge, which is the slow loading speed. The more appealing your website looks and the faster your website operates, the lower the bounce rate and higher the conversions.Ĭonsequently, this practice also improves the overall user experience and gives your SEO efforts a boost. The value of web pages is often dependent on the quality of multimedia, whether it’s images or videos. Step 3: Analysing sizing of the page and content.Chrome Developer Tools To Identify Unoptimized Images.Compress JPEG & PNG Images/ TinyPNG Plugin.Step 4: Select your web color space (sRGB).Tools you can use to optimize your images.
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